Many business owners operate from this mindset related to customer service: “if you can make your customers happy everything else will simply take care of itself”. But what about those small businesses that simply don’t have the resources to create and implement an effective program for customer service that their employees can use? Here are five easy ways that can improve customer service that won’t require any special training or any additional resources.
Be professional – a professional exchange with customers in-person, on the phone, or in an email will have a major impact on how people communicate with you. Be caring, courteous, polite, and attentive at all times.
Thank you – simply say thank you and let your customers know you appreciate them and their business. This can be done with a quick phone call, a handwritten note, a small gift, an email… Or simply remembering them the next time you interact with them.
Accessible – make it easy for customers to reach you or a member of your team. This can be done through email, voice mail, text messaging, and even social media. These are all great ways to make yourself available and to respond promptly.
Ask – ask customers what they need or what can be done to make things right for them. Never put your customers on the defensive by asking why is there a problem here.
Follow up – follow up with customers especially in those cases where you feel a customer may not be 100% satisfied. It’s surprising to see how few businesses actually do this in a way that is personalized or individualized to that particular customer.
-RG